Public Relations Specialist (Posted June 5, 2017)
POSITION STATUS: Schedule TBD, minimum 20 hours per week
The Public Relations Specialist will increase awareness of Longy and ensure that information about Longy activities, projects, and programs reaches a wide variety of audiences through public relations and social media campaigns. Working closely with the Associate Director of Marketing Communications and senior staff in a fast-paced environment, the PR Specialist is responsible for content creation and managing outreach to the press. The PR Specialist will continue to build a strong social media presence for the school to engage and grow cross-platform interaction with a variety of audiences. The PR Specialist will create, manage, and implement PR and social media campaigns with the goal of enriching the school’s position within the public eye. The PR Specialist will also cultivate and maintain strong relationships with media reps.
- Draft, edit, distribute, and follow up on press releases for programs and general Longy news.
- Create press packets for events to distribute to media members in attendance.
- Update and maintain archive of press clippings.
- Manage Longy’s social media presence and develop creative initiatives to acquire supporters and deepen engagement across all platforms.
- Plan and direct public relations programs designed to create and maintain a favorable public image for the School.
- Work with the Associate Director of Marketing and Communications and advertisers on timely and useable ad submissions.
- Copyedit, proofread, and revise communications.
- Design and launch email marketing and social campaigns.
- Promote the School through public relations initiatives.
- Work with key stakeholders to develop marketing communications campaigns.
- Create and deliver press releases, media relations content, executive bios, newsletter content, and social media content.
- Identify, develop and execute communications strategy for key media contacts and key constituencies (prospective students).
- Research media coverage and industry trends.
- Develop fresh story ideas.
- Conduct extensive media outreach.
- Prepare briefing materials.
- Coordinate scheduling and logistics.
- Coordinate conference, trade shows, and press interviews.
- Prepare agendas and conduct research.
- Help to clarify the organization’s point of view to their main constituency.
- Other duties as assigned.
- Candidates of most degree disciplines are accepted, although a degree with a strong emphasis on language and communication skills such as English or journalism are preferred.
- Experience in PR and the media or equivalent qualifications required
- Track record as a creative and strategic thinker
- Portfolio of press and publication pieces to demonstrate qualifications
- Copywriting experience a plus
- Ability to perform well under deadlines and in high-energy situations
- Excellent computer skills; familiarity with Photoshop and/or InDesign
- Detail-oriented and organized
- Ease and experience with online communications and social media
Longy offers a competitive salary, holiday and paid time-off package (in addition, the school is closed the last week of December), enrollment in Longy’s group health and dental plan, life and long-term disability insurance, and flexible spending account and qualified transportation programs.
Please submit cover letter and resume to: Allison Gerlach, Assoc. Director of Marketing and Communications, Longy School of Music of Bard College, 27 Garden Street, Cambridge, MA 02138. To apply via e-mail, include Public Relations Specialist in subject line and send to: .
Longy School of Music of Bard College is a conservatory with a mission to prepare musicians to make a difference in the world. World-class faculty and innovative curricula give students the skills they need to succeed while encouraging them to push their artistic presentation beyond the proscenium model. Longy promotes profound musical understanding and technical mastery, inspires growth of imagination, and fosters an attitude of inquiry about the musician’s role in the world. Longy serves graduate and undergraduate students from over 35 states and 16 countries between its Cambridge campus, and its campus in Los Angeles, which houses the El Sistema-inspired Master of Arts in Teaching (MAT) degree program.
Longy School of Music of Bard College is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, national origin, ancestry, gender or gender identity, sexual orientation, physical or mental disability, marital or veteran status, or age.